Having ISO 22301 certification demonstrates that an organization has a management plan developed with the right people in place, and determined readiness to respond to a business-threatening incident. It is also a way to exhibit to those who rely on your organization that your business continuity plan is up to the international standard The BCMS certification can also safeguard an organization against the reputational damage which can occur from missed deadlines, data leakages, operational, and IT outages, industrial actions, disappointed clients, or direct financial losses due to the disruption.